Celebrating Broker Partnerships: A True Homes Perspective

In the dynamic world of home building and real estate, brokers stand as pivotal figures, bridging the gap between prospective homeowners and their dream homes. Their expertise, dedication, and passion fuel the industry, making them indispensable allies in the housing market. Today, more than ever, there is a profound appreciation for real estate brokers, particularly in the context of their collaboration with home builders like True Homes. This appreciation stems from a shared vision of making homeownership not just a dream but a reality for many.


At True Homes, we exemplify this spirit of collaboration and appreciation through its innovative and broker-friendly practices. Understanding the value brokers bring to the table, True Homes works hand in hand with brokers, ensuring a seamless and rewarding experience. This partnership is grounded in mutual respect, trust, and a commitment to excellence, underpinning the successful journeys of countless homeowners.

True Homes' Commitment to Brokers

We know that in today’s market, builders are cutting commissions, negotiating commissions or even worse, not paying a commission at all and just offering a bonus. We have worked together as partners in this market for almost 15 years and we support each other in the trenches both in the down market and the mountain top market.


As a local, private builder we are in it together with the broker community. We support and stand by you when times are tough and we will be there to celebrate with you when the market is at an all time high.

Mutual Benefits of Collaboration

The core realtor partner program logo is gray and orange.

We value your success. The synergy between True Homes and real estate brokers is not just beneficial but essential for success. This collaboration brings together the best of both worlds – the expertise and client-focused approach of brokers, and the quality and innovation of True Homes. Once you sell a True Home and join our Core Broker Program, you'll receive substantial benefits and incentives. Such partnerships enhance property visibility, streamline the sales process, and expand the network of potential buyers. Ultimately, this collaboration leads to higher satisfaction for homeowners, fulfilling their expectations and dreams.


An orange sign that says 3% broker commission no exceptions loyalty speaks volumes $ 20.7 million in commissions paid in 2023


Celebrating Success Together

The partnership between True Homes and brokers is marked by numerous success stories, each highlighting the positive impact of this collaboration. These stories are testimonials to the effectiveness of working together, showcasing how mutual respect and shared goals can achieve outstanding results. Whether it's navigating challenging markets or finding the perfect home for a client, the accomplishments achieved through this partnership are a cause for celebration.


True Party has become the event of the year throughout the broker community. This invitation-only event is showcased by food, fun, games and legendary cash giveaways and prizes. This event is exclusive to the brokers who have sold a True Home in the prior year. We believe in partnering with the broker community and we are happy to give back and to celebrate our broker partners who bring their clients to True Homes.


A Forward-Looking Partnership

As we look to the future, the appreciation for real estate brokers in the home building industry. This relationship is built on a foundation of shared success, where brokers are valued and celebrated for their contributions. True Homes remains committed to enhancing this partnership, ensuring that brokers feel supported, appreciated, and integral to the home building process. As we celebrate Real Estate Broker Appreciation, we acknowledge the pivotal role brokers play and the bright future ahead in this dynamic partnership.


If you are a broker, tell your clients they can stop dreaming and start packing! True Homes has inventory solutions, floorplan solutions, and location solutions for your client, INCLUDING our Answer Series homes for under $300k. Please call us at (704) 742-2611 to set up an appointment or tour for your client.

Where We Build

Charleston, SC Charlotte, NC Greensboro, NC High Point, NC Raleigh, NC Wilmington, NC Winston-Salem, NC

About True Homes

Founded in 2006, True Homes is a local Carolina-based semi-custom home builder dedicated to bringing the best new home designs, style, and value to North and South Carolina residential communities. Headquartered in Monroe, NC, True Homes has built over 20,000 homes in communities across Charlotte, Charleston, Triad, Raleigh, and Wilmington. Learn more about True Homes at TrueHomes.com.


Ready to find your dream home? Take our new home finder quiz and find your new home today!

Read more from our blog:

By Megan Patterson April 25, 2025
Charlotte, NC — April 16, 2025 — True Homes is proud to announce an exciting series of wins at the 2025 MAME Awards (Major Achievement in Marketing Excellence), hosted by the Homebuilders Association of Greater Charlotte. The awards honor the industry’s most creative and high-performing achievements in marketing, design, and community impact—and this year, True Homes walked away with five distinguished honors. Rising Star of the Year: Brandon Gage Brandon’s drive, innovation, and leadership have made him a standout force within True Homes and across the industry. His commitment to digital marketing excellence has played a pivotal role in reshaping how True Homes connects with potential buyers. Brandon’s strategic vision and data-driven mindset have brought a renewed focus on traffic acquisition and lead quality, ensuring our sales team is equipped with qualified homebuyers ready to make their dream of homeownership a reality. Best Media: True Homes Broker Video Celebrated for its storytelling, strategic execution, and visual impact, our broker video powerfully communicates the value of partnership with True Homes. Created in partnership with Milesbrand , the video brings the fun and energy of animation to life while spotlighting our exceptional broker program—one of the most dynamic and engaging in the industry. It’s a creative expression of our commitment to empowering brokers and enhancing the homebuying journey. Community Outreach: True Homes Foundation Our mission to serve extends beyond homebuilding. The True Homes Foundation’s ongoing work in our communities has earned this incredible recognition, one that speaks to the heart of who we are. Best Website of the Year – TrueHomes.com Designed for modern homebuyers, our website merges style, simplicity, and strategic user experience to reflect the True Homes brand and promise. It stands at the forefront of projecting our brand message, offering an immersive, user-friendly experience that showcases the very best True Homes has to offer. This award is a testament to the dedication and collaboration of every member of the True Homes marketing team—an achievement truly earned together. Best Interior Merchandising of a Home Priced Under $500,000: Tillery Tradition A showcase of thoughtful design and exceptional style at an attainable price point, the Tillery Tradition model was brought to life through the creative brilliance of Paige and Spencer, who continue to set the bar for standout home presentation. “Winning five MAME Awards is an incredible honor and a humbling reminder of the passion and purpose that fuel our work every day at True Homes. From Best Website to Best Community Outreach and especially seeing our very own Brandon Gage recognized as Rising Star of the Year, these awards are a celebration of the heart, hustle, and creativity that define our marketing and merchandising teams. I’m beyond grateful for the opportunity to work alongside such talented individuals who pour so much life into everything we do. A heartfelt thank you to the Homebuilders Association of Charlotte for recognizing our efforts and giving us a platform to showcase the True difference. We’re just getting started!” said Kate Irving, Operations Partner of Marketing & Merchandising at True Homes on the teams’ unprecedented wins last week. These wins reflect the collective creativity, dedication, and teamwork of the people behind the brand. From digital innovation and media production to purposeful outreach and exceptional interior design, True Homes is proud to be a leader in crafting not only homes, but experiences that matter.
An artist 's impression of a large house with a large lawn in front of it.
By Megan Patterson April 11, 2025
True Homes is proud to announce the July 2025 opening of Brickwood, a modern eatery bringing bold flavors and community vibes to Edgewater. Discover what’s coming!
A kitchen and dining room in a house with a table and chairs.
By Megan Patterson March 28, 2025
Refresh your home with our complete spring cleaning guide—featuring expert tips, eco-friendly solutions, and a room-by-room checklist to keep your space healthy, organized, and spotless all season long.