The True Blog
Charlotte, NC — April 16, 2025 — True Homes is proud to announce an exciting series of wins at the 2025 MAME Awards (Major Achievement in Marketing Excellence), hosted by the Homebuilders Association of Greater Charlotte. The awards honor the industry’s most creative and high-performing achievements in marketing, design, and community impact—and this year, True Homes walked away with five distinguished honors. Rising Star of the Year: Brandon Gage Brandon’s drive, innovation, and leadership have made him a standout force within True Homes and across the industry. His commitment to digital marketing excellence has played a pivotal role in reshaping how True Homes connects with potential buyers. Brandon’s strategic vision and data-driven mindset have brought a renewed focus on traffic acquisition and lead quality, ensuring our sales team is equipped with qualified homebuyers ready to make their dream of homeownership a reality. Best Media: True Homes Broker Video Celebrated for its storytelling, strategic execution, and visual impact, our broker video powerfully communicates the value of partnership with True Homes. Created in partnership with Milesbrand , the video brings the fun and energy of animation to life while spotlighting our exceptional broker program—one of the most dynamic and engaging in the industry. It’s a creative expression of our commitment to empowering brokers and enhancing the homebuying journey. Community Outreach: True Homes Foundation Our mission to serve extends beyond homebuilding. The True Homes Foundation’s ongoing work in our communities has earned this incredible recognition, one that speaks to the heart of who we are. Best Website of the Year – TrueHomes.com Designed for modern homebuyers, our website merges style, simplicity, and strategic user experience to reflect the True Homes brand and promise. It stands at the forefront of projecting our brand message, offering an immersive, user-friendly experience that showcases the very best True Homes has to offer. This award is a testament to the dedication and collaboration of every member of the True Homes marketing team—an achievement truly earned together. Best Interior Merchandising of a Home Priced Under $500,000: Tillery Tradition A showcase of thoughtful design and exceptional style at an attainable price point, the Tillery Tradition model was brought to life through the creative brilliance of Paige and Spencer, who continue to set the bar for standout home presentation. “Winning five MAME Awards is an incredible honor and a humbling reminder of the passion and purpose that fuel our work every day at True Homes. From Best Website to Best Community Outreach and especially seeing our very own Brandon Gage recognized as Rising Star of the Year, these awards are a celebration of the heart, hustle, and creativity that define our marketing and merchandising teams. I’m beyond grateful for the opportunity to work alongside such talented individuals who pour so much life into everything we do. A heartfelt thank you to the Homebuilders Association of Charlotte for recognizing our efforts and giving us a platform to showcase the True difference. We’re just getting started!” said Kate Irving, Operations Partner of Marketing & Merchandising at True Homes on the teams’ unprecedented wins last week. These wins reflect the collective creativity, dedication, and teamwork of the people behind the brand. From digital innovation and media production to purposeful outreach and exceptional interior design, True Homes is proud to be a leader in crafting not only homes, but experiences that matter.
Charlotte, NC — April 16, 2025 — True Homes is proud to announce an exciting series of wins at the 2025 MAME Awards (Major Achievement in Marketing Excellence), hosted by the Homebuilders Association of Greater Charlotte. The awards honor the industry’s most creative and high-performing achievements in marketing, design, and community impact—and this year, True Homes walked away with five distinguished honors. Rising Star of the Year: Brandon Gage Brandon’s drive, innovation, and leadership have made him a standout force within True Homes and across the industry. His commitment to digital marketing excellence has played a pivotal role in reshaping how True Homes connects with potential buyers. Brandon’s strategic vision and data-driven mindset have brought a renewed focus on traffic acquisition and lead quality, ensuring our sales team is equipped with qualified homebuyers ready to make their dream of homeownership a reality. Best Media: True Homes Broker Video Celebrated for its storytelling, strategic execution, and visual impact, our broker video powerfully communicates the value of partnership with True Homes. Created in partnership with Milesbrand , the video brings the fun and energy of animation to life while spotlighting our exceptional broker program—one of the most dynamic and engaging in the industry. It’s a creative expression of our commitment to empowering brokers and enhancing the homebuying journey. Community Outreach: True Homes Foundation Our mission to serve extends beyond homebuilding. The True Homes Foundation’s ongoing work in our communities has earned this incredible recognition, one that speaks to the heart of who we are. Best Website of the Year – TrueHomes.com Designed for modern homebuyers, our website merges style, simplicity, and strategic user experience to reflect the True Homes brand and promise. It stands at the forefront of projecting our brand message, offering an immersive, user-friendly experience that showcases the very best True Homes has to offer. This award is a testament to the dedication and collaboration of every member of the True Homes marketing team—an achievement truly earned together. Best Interior Merchandising of a Home Priced Under $500,000: Tillery Tradition A showcase of thoughtful design and exceptional style at an attainable price point, the Tillery Tradition model was brought to life through the creative brilliance of Paige and Spencer, who continue to set the bar for standout home presentation. “Winning five MAME Awards is an incredible honor and a humbling reminder of the passion and purpose that fuel our work every day at True Homes. From Best Website to Best Community Outreach and especially seeing our very own Brandon Gage recognized as Rising Star of the Year, these awards are a celebration of the heart, hustle, and creativity that define our marketing and merchandising teams. I’m beyond grateful for the opportunity to work alongside such talented individuals who pour so much life into everything we do. A heartfelt thank you to the Homebuilders Association of Charlotte for recognizing our efforts and giving us a platform to showcase the True difference. We’re just getting started!” said Kate Irving, Operations Partner of Marketing & Merchandising at True Homes on the teams’ unprecedented wins last week. These wins reflect the collective creativity, dedication, and teamwork of the people behind the brand. From digital innovation and media production to purposeful outreach and exceptional interior design, True Homes is proud to be a leader in crafting not only homes, but experiences that matter.
True Homes is proud to announce the July 2025 opening of Brickwood, a modern eatery bringing bold flavors and community vibes to Edgewater. Discover what’s coming!
Refresh your home with our complete spring cleaning guide—featuring expert tips, eco-friendly solutions, and a room-by-room checklist to keep your space healthy, organized, and spotless all season long.
Charlotte, NC (March 27, 2025) — True Homes is honored to partner with Lowe’s , Appalachian Service Project (ASP) , Kelly McArdle Construction , the Home Builders Association of Greater Charlotte , and a network of dedicated collaborators to support recovery efforts in rural Western North Carolina. This initiative aims to help rebuild homes and restore hope for communities still recovering from the devastating impact of Hurricane Helene. As part of Lowe’s unwavering commitment to helping communities in need, the company has announced a $2 million investment specifically to support rebuilding efforts in Western North Carolina. This brings Lowe’s total contribution to recovery efforts in the wake of Hurricanes Helene and Milton to $14 million. Read Lowe's Press Release here → Six months after Hurricane Helene made landfall, the need remains. While progress continues in these resilient mountain communities, many families still face enormous challenges. That’s why this initiative matters so deeply. Through our True Foundation, True Homes is proud to support the construction of 20 temporary tiny homes—each one an essential sanctuary for individuals and families navigating tremendous loss. These thoughtfully designed homes offer not only shelter but dignity, comfort, and connection during the long road to recovery. Each tiny home measures 8 feet by 16 feet, is permanently mounted on wheels and can accommodate three to four individuals. They include a kitchen, bathroom, and two full-size beds, along with a curated selection of furnishings and décor—lamps, curtains, bedding, towels, and decorative accents—selected by Lowe’s design team. In addition, each home will be delivered with fresh greenery specially chosen to brighten the small space. The homes will be delivered, installed, and connected to electricity on each recipient’s homesite—allowing individuals and families to stay in their neighborhood and on their land while their permanent home is being rebuilt. “This partnership represents the heart of what we do,” said John Bain, Executive Partner of Supply Chain at True Homes. “Our valued Trade Partners and volunteers are showing up with both their hearts and their hands—constructing these units in a warehouse facility generously donated in uptown Charlotte. Together with ASP, we’re working to deliver them to rural Western North Carolina, where they’re needed most. We can’t even begin to express the gratitude we feel for everyone contributing to the success of this build.” With over 50 volunteers already signed up, the outpouring of support has been a powerful expression of our shared commitment to people and place. The homes are being built in a warehouse generously donated in Uptown Charlotte, and ASP will lead the delivery of these units to areas most in need. At True Homes, we are deeply humbled to be part of this life-changing effort—and remain committed to making More Life possible for every individual and every community we serve.
At True Homes, we believe that a home is more than just a place to live—it’s the starting point for More Life. It’s where memories are made, dreams take root, and communities grow. That’s why we’re excited to announce our Associate Partnership with Charlotte Football Club (Charlotte FC) —a collaboration that reflects our deep commitment to people, community, and connection. Teaming Up to Inspire More Life Charlotte FC is more than just a soccer team—it’s a movement that brings people together from all walks of life, rallying around the love of the game and pride in our communities. Much like building a home, building a strong community takes dedication, passion, and heart—values both True Homes and Charlotte FC share. Through this partnership, we’re creating opportunities to engage with families, homeowners, and sports fans in a meaningful way—because to us, More Life starts with real connection. Connecting with Fans and Future Homeowners Our Associate Partnership with Charlotte FC isn’t about logos and signs—it’s about relationships. It’s about being present where people gather, cheering together, dreaming together, and showing up for the moments that matter. Whether you're a lifelong homeowner or still chasing the dream of owning your first home, True Homes is here to walk alongside you, just like we stand alongside our home team. A Shared Vision for Stronger Communities At True Homes, we don’t just build houses—we build possibilities. And that means investing in the communities we serve, on and off the field. Just as Charlotte FC inspires pride and unity through soccer, we aim to inspire pride of homeownership—a foundation for families to thrive. Together, we’re empowering individuals and families to dream bigger, live fuller, and connect deeper—because when we unite as neighbors, as fans, and as friends, everybody wins.
As we move deeper into 2025, many prospective homebuyers are asking: “Is now a good time to buy a house?” “Will home prices keep going up?” “Should I consider new construction in this market?” If you’re considering buying a new home in North or South Carolina, the good news is: you're looking in the right place. The Carolinas—particularly Charlotte, Raleigh, and Charleston—are currently some of the hottest real estate markets in the U.S. ( Architectural Digest ). Whether you're a first-time homebuyer or planning a move to a growing area, the 2025 housing market still offers strong opportunities—especially in new construction—and True Homes is here to help.
Quick move-in homes offer the perfect solution for those looking to purchase a new home without the wait. With their immediate availability and modern design, these homes provide a seamless blend of convenience and quality.
Discover the Raleigh region's finest new construction homes, brought to you by True Homes, the premier home builder in the area, celebrated for an unwavering commitment to excellence.
Discover the top home trends in new construction for 2025, including sustainable living, smart home technology, custom designs, multi-generational living spaces, and energy-efficient features. Learn how modern floor plans, flexible layouts, and eco-friendly materials are shaping the future of homebuilding.
