Celebrating Women in Leadership: Tracy Yeadon's Triumph and True Homes' Commitment to Empowerment

Journey to True Homes

What motivated you to join True Homes, and how long have you been a part of the team? What have been your favorite moments with True?

"I worked with Dan Horner and Mark Boyce on the Executive Team at a company called CPMorgan based in Indianapolis IN from 1997 to 2007 so I knew that Dan and Mark had a vision for True Homes and I felt called to be a part of that vision to Provide People the Opportunity for More Life. I joined the True Team in 2011 and have loved every minute of it. Opening the expansion markets with the Executive and Leadership teams has been one of my favorite moments. Building the team and infrastructure has been amazing. Most recently so proud of the work we are doing with the True Homes Foundation on the Affordable Housing Front."

Building a Dynamic Team

Can you share your approach to assembling a strong sales team and the key characteristics you look for in team members?

"It’s important to document what you want and then interview for that. It’s easy to get “sold” in an interview so I often ask team members to demonstrate their skill so I can assess the skill the person is bringing to the team. Good Team members, coupled with a good process can be coached to Great. Average team members, no matter how good the process is can only make it to good, never great. I look for cultural fit first then drive. Someone with drive always finds a way to win."

Women in Leadership

In your perspective, what is the significance of female leadership within the homebuilding sector, and have you noticed any notable shifts in recent years?

"It’s so important to have a rounded perspective on any team. Diversity is key. Over the past several years I have noticed more women coming into the new home industry. For example we have several female builder on our team. When I joined the Industry in 1997 we literally did not have a single female on the building team. This is very exciting to me!"

Secrets of Success

From your experience, what traits do the most successful individuals in sales possess?

"Successful sales people must be problem solvers. My father always said, jobs without problems don’t pay much and it’s true. Sales people get paid to solve problems and get clients into homes. I also feel that taking responsibility for your results is another characteristic that stands out in our most successful team members."

A Personal Insight

Could you share a fun fact about yourself or your family?

"We are knee deep in weddings right now! One daughter got married in November and the next is in April."

Celebrating Empowerment and Achievement

True Homes celebrates Tracy Yeadon's achievement not just as a personal victory but as a milestone in our ongoing journey to empower women in leadership. Tracy's story is a beacon of inspiration, highlighting the impact of visionary leadership, the importance of diversity, and the value of perseverance and passion. We are honored to have leaders like Tracy among us and remain committed to fostering an environment where women can thrive and lead.



As we continue to break barriers and build a more inclusive industry, Tracy Yeadon's success is a testament to the potential that lies in valuing and empowering every member of our team. Congratulations, Tracy, on your well-deserved recognition, and thank you for leading by example. Your achievements pave the way for future leaders, inspiring us all to strive for more.