True Personalization: Crafting Your Dream Home with True Homes

In the realm of homebuilding, the concept of true personalization stands as a beacon of innovation and client empowerment. True Homes has masterfully encapsulated this ethos, offering a semi-custom approach that places you, the client, at the heart of the design process. This journey of self-expression and creativity is not just about building a house; it's about crafting a space that perfectly aligns with your lifestyle, preferences, and dreams.


The Journey Begins: Step 1 - Choose Your Lifestyle Plan


Your adventure into true personalization starts with selecting a lifestyle plan that resonates with how you envision living in your home. True Homes offers an extensive portfolio of over 200 floorplans, ensuring that there is something for everyone, irrespective of your lifestyle or aesthetic preferences. These plans are categorized into four distinct styles, each designed to cater to various needs and tastes:

Making It Uniquely Yours: Step 2 - Customization


True Homes stands by the promise that no two homes are ever the same. This step in the process is where your vision starts to take shape. Whether it's adding a window to capture the morning light or reconfiguring walls to enlarge a room, True Homes is dedicated to tweaking and adjusting the chosen floorplan to ensure it becomes uniquely yours. This level of customization underscores the commitment to not just meet but exceed your expectations.


Unleash Your Inner Interior Designer: Step 3 - True Design Studio


The final step in your personalization journey is where your style comes to life. At the True Design Studio, you're presented with an awe-inspiring array of options and choices to fine-tune every aspect of your home's interior. From fixtures and finishes to paint colors and cabinetry, every element is at your disposal to tailor your space to your exact liking. Guided by a professional True Design Consultant, this creative voyage not only makes your home uniquely yours but also transforms the process into an enjoyable and memorable experience.


The True Homes Advantage: A Uniquely Semi-Custom Approach


The essence of True Homes' approach to building is the unparalleled ability to deliver a custom-fit home that perfectly accommodates the unique way each client lives. It's a philosophy that goes beyond the standard customization options offered by many homebuilders. True personalization at True Homes means having a home that is a true reflection of your lifestyle, preferences, and dreams. This semi-custom approach ensures that your home is not just a place to live but a space that truly embodies your personality and way of life.


True Homes offers more than just a house; they offer a home tailored specifically to you. Through a detailed, client-centric process, they ensure that every homeowner achieves their dream of true personalization. From selecting the perfect lifestyle plan to the final touches at the True Design Studio, every step is an exciting opportunity to express yourself and create a home that's as unique as you are.

Where We Build

Charleston, SC Charlotte, NC Greensboro, NC High Point, NC Raleigh, NC Wilmington, NC Winston-Salem, NC

About True Homes

Founded in 2006, True Homes is a local Carolina-based semi-custom home builder dedicated to bringing the best new home designs, style, and value to North and South Carolina residential communities. Headquartered in Monroe, NC, True Homes has built over 20,000 homes in communities across Charlotte, Charleston, Triad, Raleigh, and Wilmington. Learn more about True Homes at TrueHomes.com.


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By Megan Patterson April 25, 2025
Charlotte, NC — April 16, 2025 — True Homes is proud to announce an exciting series of wins at the 2025 MAME Awards (Major Achievement in Marketing Excellence), hosted by the Homebuilders Association of Greater Charlotte. The awards honor the industry’s most creative and high-performing achievements in marketing, design, and community impact—and this year, True Homes walked away with five distinguished honors. Rising Star of the Year: Brandon Gage Brandon’s drive, innovation, and leadership have made him a standout force within True Homes and across the industry. His commitment to digital marketing excellence has played a pivotal role in reshaping how True Homes connects with potential buyers. Brandon’s strategic vision and data-driven mindset have brought a renewed focus on traffic acquisition and lead quality, ensuring our sales team is equipped with qualified homebuyers ready to make their dream of homeownership a reality. Best Media: True Homes Broker Video Celebrated for its storytelling, strategic execution, and visual impact, our broker video powerfully communicates the value of partnership with True Homes. Created in partnership with Milesbrand , the video brings the fun and energy of animation to life while spotlighting our exceptional broker program—one of the most dynamic and engaging in the industry. It’s a creative expression of our commitment to empowering brokers and enhancing the homebuying journey. Community Outreach: True Homes Foundation Our mission to serve extends beyond homebuilding. The True Homes Foundation’s ongoing work in our communities has earned this incredible recognition, one that speaks to the heart of who we are. Best Website of the Year – TrueHomes.com Designed for modern homebuyers, our website merges style, simplicity, and strategic user experience to reflect the True Homes brand and promise. It stands at the forefront of projecting our brand message, offering an immersive, user-friendly experience that showcases the very best True Homes has to offer. This award is a testament to the dedication and collaboration of every member of the True Homes marketing team—an achievement truly earned together. Best Interior Merchandising of a Home Priced Under $500,000: Tillery Tradition A showcase of thoughtful design and exceptional style at an attainable price point, the Tillery Tradition model was brought to life through the creative brilliance of Paige and Spencer, who continue to set the bar for standout home presentation. “Winning five MAME Awards is an incredible honor and a humbling reminder of the passion and purpose that fuel our work every day at True Homes. From Best Website to Best Community Outreach and especially seeing our very own Brandon Gage recognized as Rising Star of the Year, these awards are a celebration of the heart, hustle, and creativity that define our marketing and merchandising teams. I’m beyond grateful for the opportunity to work alongside such talented individuals who pour so much life into everything we do. A heartfelt thank you to the Homebuilders Association of Charlotte for recognizing our efforts and giving us a platform to showcase the True difference. We’re just getting started!” said Kate Irving, Operations Partner of Marketing & Merchandising at True Homes on the teams’ unprecedented wins last week. These wins reflect the collective creativity, dedication, and teamwork of the people behind the brand. From digital innovation and media production to purposeful outreach and exceptional interior design, True Homes is proud to be a leader in crafting not only homes, but experiences that matter.
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By Megan Patterson April 11, 2025
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