The Power of Partnership: How Brokers and Sales Associates Create the Perfect Homebuyer Experience

In today's competitive real estate market, delivering a seamless and rewarding journey for new home seekers requires collaboration and expertise. At True Homes, the synergy between brokers and dedicated new construction sales associates is brought to life through the True Homes CORE Broker Program—a unique initiative that strengthens connections and builds trust between True Homes, real estate professionals, and homebuyers.

This article offers insights from Lauren Hemingway, a True Sales Partner with the Raleigh True Homes Team, and her CORE broker, Taylor Oldham, with Choice Residential, on how the program enhances their business and supports homebuyers at every step of the process. Their shared experiences reveal how this partnership transforms the homebuying journey from a transactional process into a truly collaborative endeavor.

The CORE Broker Program: A Gateway to Success in New Home Construction

The CORE Broker Program fosters mutually beneficial relationships between brokers and True Homes, streamlining the homebuying process and providing brokers with exclusive tools and support to elevate their service offerings. Through the program, brokers gain access to real-time inventory updates, marketing materials, and priority services for their clients, ensuring a seamless experience from start to finish.

For brokers in new home construction, joining the CORE Broker Program offers a significant edge in delivering exceptional service. True Sales Partners like Lauren, who has been with True Homes for several years, play a pivotal role in building trust and facilitating collaboration with brokers. "The CORE Broker Program has made it easier to build trust with brokers, allowing us to collaborate seamlessly and meet homebuyers' exact needs," Lauren explains.

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Lauren Hemingway

True Advisor, Raleigh

Instagram | @raleighhomebroker

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Taylor Oldham

Raleigh, Real Estate Agent

Instagram | @itstayloroldham

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Working Together for a Superior Homebuyer Experience

At True Homes, brokers and sales associates partner on a shared mission: creating an exceptional experience in new home construction. Lauren and Taylor’s teamwork exemplifies how this collaboration enables them to serve homebuyers efficiently and with genuine care. "If you want to do an open house or a first-time homebuyer seminar, I have a budget to help with food, flyers, and more. I want to help you succeed in your business because that's how we both succeed," Lauren explains.

Their coordinated efforts mean that every aspect of the homebuying journey—from selecting a prime lot to refining custom design choices—receives personalized attention. "True Homes is so broker-focused and broker-friendly. We are the only builder I know of that prioritizes brokers in this way, allowing us to build partnerships that last," Lauren adds. Taylor echoes this sentiment, sharing, "The whole process with True Homes is streamlined because of the trust and familiarity I have with Lauren. I know what I will get, and that makes everything easier."

Broker-to-Broker: Advice for Success in New Home Construction

For brokers considering a partnership with True Homes, Lauren and Taylor emphasize the importance of communication and relationship-building. Lauren suggests, "Don't hesitate to ask questions and build strong relationships with the sales associates. True Homes provides excellent support to brokers, but connecting with the team on the ground is essential for creating the best possible experience for your clients." This advice underscores the value of True Homes' supportive framework, empowering brokers to guide their clients through the homebuying journey confidently.

Taylor reinforces this approach, highlighting how critical open and consistent communication is to a smooth experience. "Stay in close contact with your sales associate. We're here to make your job easier. When we work as a team, the homebuyer benefits," she notes, emphasizing that a strong broker-sales associate relationship can greatly impact client satisfaction.

See more: True Homes Broker Program

Homebuyer Tips for a Personalized Homebuying Experience

For those considering a new home with True Homes, Lauren and Taylor offer practical advice to make the most of the experience. With evolving preferences for customization and flexibility expected to define homebuying in 2025, Taylor encourages buyers to fully explore the customization options available: "Buyers should take full advantage of the personalized options True Homes offers. It's not just about buying a house—you're designing your home."

Lauren adds, "Working with a CORE broker ensures you'll have exclusive opportunities, whether it's access to the best lots or private events previewing new communities." These exclusive opportunities can include early access to new listings, private tours of model homes, and invitations to community events, among other benefits. The partnership offers unique advantages, making homebuyers feel truly supported in their journey.

Taylor emphasizes this, "It's not just transactional—it's about building a home that meets all their needs at an affordable price. I recommend True Homes to my clients because I know what they're getting: quality, options, and genuine care."

Taylor concludes with a reflection on True Homes' approach to customization and quality: "True Homes' attention to detail, both in structural planning and at the design center, truly makes them stand out. They provide high-quality new homes with choices that reflect a buyer's unique vision." She adds, "A day spent at the design studio is a day well spent," underlining how each customization opportunity is crafted to make the experience unforgettable and entirely personal.

See more: True Homes Design Studio

The Power of Partnership in New Home Construction

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The collaboration between brokers and sales associates at True Homes offers an invaluable advantage in new home construction. For brokers, the CORE Broker Program provides a pathway to greater success by offering a foundation of support and resources that enable them to guide clients through the homebuying process confidently. For homebuyers, this partnership means a smoother, more personalized journey enriched by the expertise and dedication of professionals working together to bring their dream homes to life.

Lauren summarizes, "True Homes' commitment to collaboration and innovation makes us an ideal partner for brokers and buyers." This dedication to partnership, client satisfaction, and customization defines True Homes as a trusted name in new home construction.

Whether you're a broker considering the CORE Broker Program or a homebuyer ready to bring your vision to life, True Homes offers the support, customization, and partnership you need to make your new home dreams a reality.

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